PUBLISHED 16 December 2011 13.40
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Aussie yacht builder to ‘sharpen focus’ with new 2012 models
Luxury cruiser manufacturer Maritimo says it is heading into 2012 heavily focused on product improvement and refinement, and aiming to meet exactly the needs and aspirations of the boat buying public.
Marketing Director Luke Durman said the company’s Maritimo and Mustang brands both had a strong and loyal following, and Maritimo wanted to build upon that foundation by increasing the focus on design, quality, performance and customer relations.
Luke Durman and Peter Jenkins of Maritimo
“We are going to move into next year with a clear focus and goal and we will make sure that the new products we deliver to the market are carefully considered and absolutely hit the mark in terms of market acceptance,” he said.
Mr Durman said two vessels that the company currently had in the research and development phase − the Mustang 43 Sports Cruiser and the Maritimo M45 Cruising Motoryacht - had been the most considered and reviewed new models the company had ever undertaken.
“The attention to detail, planning and review that these two new vessels are undergoing is without precedent at Maritimo,” he said.
“We have restructured our new product development process and created a dedicated management team. We are literally going back over things a dozen times and making refinements, improvements, changes and additions that in the end will make these two new models stand out vessels for our company.
“We are all about maintaining high performance standards, maximising available space and refining the fit and finish so that the end product really resonates with customers.”
The Maritimo M45 Cruising Motoryacht will feature a generous saloon comparable to the Maritimo M48 and M53, saloon windows forward allowing plenty of natural light and a sense of space, a cleverly designed saloon daybed / lounge that converts to a double berth, an aft galley and wide opening bi-fold saloon doors, internal staircase to flybridge, three sided enclosed flybridge with forward helm, an aft full width flybridge dinette lounge that converts to a double berth, transom barbeque console, a two cabin/two bathroom layout.
In all the boat will have the capacity to sleep eight people. The motoryacht will be available with twin shaft or twin IPS propulsion options.
The Maritimo M58 profile and plan
Mr Durman said the Mustang 43 Sports Cruiser was undergoing similar review and consideration.
“This boat is sure to have tremendous appeal because it will be priced in the $650,000 to $700,000 range and it features superb accommodation for the entire family,” he said. “But once again we are reviewing and reviewing to make sure that we get it 110 per cent right.”
Mr Durman said the company’s aim in 2012 and for the next few years was to have a reduced range of vessels and to ensure that what is released was the very best that was on the market in all areas.
“The market conditions we are experiencing currently are challenging and it is up to all manufacturers to deliver to the market new and exciting models and service levels that have widespread appeal and give purchasers reason to make a commitment to buy new boats,” he said.
